If you were asked to come up with a photograph to campaign for Fitness, what would you do? Would you photograph Arnold or Stallone or Surya or Salman or yourself in the mirror?
Deepan Ramachandran goes out of the box and almost out of the world to get his ideas to the clouds. If you imagine the clouds as biceps and triceps in the sky then you are spotting muscles everywhere, was his idea. This Idea has got him the first prize in a campaign competition organized by Fitness one.
Deepan accepts the prize with a mention of credit to a little known Photographer friend of him Praveen. Praveen is my Younger Brother.
Congratulations Deepan on a victory over a great Idea and Great Job Praveen for a good Photograph that inspired the Idea.