In the 80’s and early 90’s the meaning of restaurant for us as kids was to go to a simple “hotel” and have Dosa and Idli, may be end it with Badam milk or Rose milk. Puri, Chappathi were fancy. Biriyani meant only for non-veg days. Compare that to now, our generation is exposed with too much variety that Idly and Dosa have become too simple.
iD is a brand that used to sell readymade flour for Dosa and Idli, and may be chappathi and paratha ready to cook as well. I had less hope and fanciness for the brand, before I discovered their new outlet at Neelangarai, ECR. I was simply not expecting it to be this.
A fresh new clean looking space with rather good
interiors and a kitchen that stands in the middle of the dining hall.
For any restaurant before you get into the bells and whistles what really matters for all of us, is the food. iD ensures you have taste and variety of Idlis, Dosas, Appam, Uthappam, Paratha, desserts and beverages. We had Mushroom masala dosa, Pesarattu, Appam, Mini Idli and of course the Classic Idli. To put it simply, iD would join the list of frequently visited very soon for the great tasting food served in clean sterilised steel plates and cups.
The service was good as well as efficient. One person, in our case it was Karuppasamy who took and managed our order, but the service of ordered items were done by whoever was available to serve. This ensures efficiency by distributing the “servers” across tables and decentralizing them from serving only 1 table. Sorry to sound like an IT guy, hey that’s who I am !
I would have to say that this place would be worth a visit than the usual likes of Hot chips, Saravana Bhavan or Sangeetha. They have good Breakfast and Lunch options and timings as well. In fact, I may return later to try their dishes during breakfast and their advertised veg meals (Rs. 150/-) for lunch, may be some other day.
The price is on the higher side, but not by too much. You get what you pay for in terms of the cleanliness, friendly staff, quality service and tasty food. (You don’t get those fast cooked half white Dosas like the others). The interiors and ambience is pretty good, but it can get very noisy due to lack of sound absorbing elements. Wall paintings, sound absorbing boards/panels, playing music through good quality speakers will ensure quality ambient sound levels. The outlet also has ample parking space with Valet service.
If you live by the ECR areas or pass by that side, iD is a place to visit for your simple meal/tiffins.
Finally we were treated with a bill that first read the pleasantries and not just the food bill. They sure mean service as their strength and I with them luck, to stand by what they believe in. Because, restaurant business is a crowded space and differentiating in whatever aspects you can, makes you stand out and makes people come back over and over again.
There is fanciness in simplicity.
Reviewed in Zomato with a rating of 4.5